Content Merchandising Roundup #69
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. FROM CONTENT PING: Elaine McVicar: Think of...
View ArticleInvodo’s Craig Wax: Video Shapes Future of E-Commerce
We recently wrote about the role video currently plays in savvy Internet retailers’ e-commerce strategies. But do videos make sense for products with a short shelf life? Do videos help with SEO? And...
View ArticleAmazon Considering Brick-and-Mortar Strategy?
Seattleites love shopping local. And by “local” I mean browsing for $200 jeans at Nordstrom, downing 380-calorie drinks from Starbucks, lusting after titanium sporks at REI, stocking up on cases of...
View ArticleMoon Tango has an Angle
In a world run by e-commerce juggernauts like Amazon and Groupon, those who wish to arrive and survive in the online marketplace increasingly must have an edge, an angle, a niche. That’s what Bob...
View ArticleWeekly Ping: Content Merchandising Roundup #6
Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Invodo’s Craig Wax:...
View ArticleFacebook-Active Consumers More Likely to Share
Facebook users are a lot more social online. All together, now: Duh. But the amount and the way they interact may surprise you. According to All Facebook, consumers who are on Facebook and browsing...
View ArticleConsumers Satisfied with E-Commerce
I woke up today and asked myself: “How is e-commerce doing?” Lucky for me (and you), the American Customer Satisfaction Index released their annual e-commerce report today. The report, which rates 225...
View ArticleIncreasing Sales with Customer Incentives
Fact: Consumers love a good deal. So why not offer incentives to gain traction on your shiny new e-commerce videos? A recent article by Grant Crowell of Video Commerce talks about how online retailers...
View ArticleHow Viral Was My Video: Why Ads Without Content Aren’t Enough
Brands often fight for awareness as much as sales. The rare truly viral commercial video has taken on Golden Fleece status. To give your ad, blog, or video of photogenic cats using your products its...
View ArticleMacy’s Explores the Lure of Themed Content
Macy’s has reached into the annals of department store history with a recent promotion. Their Brazil-themed marketing push, which officially debuted April 22, mirrors decades-old department store...
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